On Starting Without a Reason
There’s a specific kind of pressure that comes with starting something in public. You’re supposed to have a reason. A niche. A growth strategy. An audience in mind. A monetisation plan tucked somewhere in the back of your head, just in case someone asks. I built this space to escape all of that. This isn’t a newsletter. It isn’t a content strategy. LinkedIn is banned, and honestly, that might be the best thing that’s happened to my writing. Because now there’s no algorithm to optimise for. No engagement metric watching me from the corner of the screen. No one to perform for. ...