There’s a specific kind of pressure that comes with starting something in public.
You’re supposed to have a reason. A niche. A growth strategy. An audience in mind. A monetisation plan tucked somewhere in the back of your head, just in case someone asks.
I built this space to escape all of that.
This isn’t a newsletter. It isn’t a content strategy. LinkedIn is banned, and honestly, that might be the best thing that’s happened to my writing. Because now there’s no algorithm to optimise for. No engagement metric watching me from the corner of the screen. No one to perform for.
Just this. A text editor. A blank page. And something I noticed today that felt worth writing down.
I’ve been thinking about how most things we do online are transactional by design. We post to grow. We share to network. We write to get clients. Every piece of content is a little fishing line thrown out into the feed, hoping something bites.
What happens when you remove the hook?
What happens when you write something and the only person who needed to read it was you?
I don’t know what this space will become. Maybe an impossible list. Maybe half-finished thoughts. Maybe long essays about nothing in particular. Maybe it goes nowhere.
But it’s mine.
That feels like enough for now.